Budget Insurance - T.V. - Integrated Campaign

T.V. Led integrated Campaign for Budget Insurance. We evolved the illustration style and create a world where everything you have can be covered.

BUDGET INSURANCE
A TV-led Integrated Campaign
for a South African insurance company.
THE IDEA
'Welcome to Budget World'

To deliver a retail-driven message around cost saving, we created a world built out of different icon South African landscapes and characters.
What made this world unique is that, people only pay for what they need.

The campaign included many different retail components, across a variety of media.
The use of animation allowed us to achieve this within budget.
TV
30"
60"
120"
30" RADIO COMMERCIALS
PRINT
SOCIAL MEDIA
CREATING THE ELEMENTS
OUR CHARACTERS
OUR CARS
OUR LOCATIONS
OTHER FUN AND SOUTH AFRICAN ELEMENTS
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