The concept is "what does an idea look like" for Design Indaba, a design convention in Cape Town, South Africa, where great designers from all disciplines come together and show or talk about the future of design.
The creative came from what would a idea as a creature or developing sketch look like. We researched a range of products, very specifically South African products, and found the Kreepy Krauly and the Hippo Roller two great inventions. And visualized what the creative process must have been to get to the final product.
Illustrator: Doug Powell