Hyundai Superband Facebook Campaign

How do you make a mid-range hatchback the car of South African music lovers? You partner up with Toya Delazy and Francois van Coke on TV, and you sponsor the biggest music awards show in South Africa in a very real and exciting way. The new Hyundai i20 comes with a standard package of features that puts most of its competitors to shame. It’s the car with the best of everything, and our creative solution to promote it in conjunction with the MK awards was to let music fans create the band with the best of everything: A Superband. MK fans can log onto a voting app on the Hyundai facebook page and create their own ultimate band for the ‘Hyundai Superband’ category of the MK Awards.The participating musicians are drawn from the finalists in the ‘best band’ category of the MK Awards, and each individual artist has his own ‘pick me’ promotional video motivating their fans to vote. Fans choose their 5-member band from 16 finalists, and the musicians who receive the most votes in the run-up to the big night will get together two weeks before the show, create an original song, perform live on the night of the show, and hand over the keys to a brand new i20 Glide to one lucky voter. What are we hoping for? We’re hoping to get Hyundai a pile of likes on their facebook page, we’re hoping to entrench the i20’s position as the car for music lovers, and we’re hoping for a kick-ass performance from the South Africa’s ultimate band.

Hyundai
'Super Band'
Integrated Campaign
How do you make a mid-range hatchback the car of South African music lovers?
You sponsor the biggest music awards show in South Africa in a very real and exciting way.

The i20 is a car with the best of everything, and our creative solution to promote it in conjunction with the MK awards (a predominantly Afrikaans music channel) was to let music fans create the band with the best of everything: A Superband.

Fans choose their 5-member band from 16 finalists, and the musicians who receive the most votes in the
run-up to the big night will get together two weeks before the show, create an original song, perform live
on the night of the show, and hand over the keys to a brand new i20 Glide to one lucky voter



Facebook App

MK fans can log onto a voting app on the Hyundai facebook page and create their own ultimate band for the ‘Hyundai Superband’ category of the MK Awards.The participating musicians are drawn from the finalists in the ‘best band’ category of the MK Awards.

http://www.facebook.com/HyundaiSA


Banner ads
TV ads

Each individual artist has his own ‘pick me’ promotional video motivating their fans to vote. 

https://www.youtube.com/channel/UCflW79dhDkOpHgbjIlPtizQ?feature=plcp

Credits:

The Jupiter Drawing Room Cape
Executive Creative Director: Ross Chowles
Creative Director: Jonathan Beggs
Deputy Creative Director: Lucas van Vuuren
Copywriters: Jonathan Warncke, Gerhard Pretorius, Tom Courly
Art Directors: Andrew Crawford, Hayley De Vantier, Lucas van Vuuren
Media Manager: Quanita Salie
Animation: Hay!fever
Audio: Openroom
Developers: World Wide Creative



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