Sanlam Till slip

Sanlam is a South African financial services provider. Saving for kids’ educations is most often a grudge purchase in the market. By interrupting consumers in parenting magazines with a long till slip we believed we could make a powerful point. CREATIVE EXECUTION: We inserted an extra long till slip, that listed the more than 18 years worth of expenses incurred when raising a child, into magazines targeted at new parents. The extra long till slip was an eye-opening example of the necessity of proper financial planning. TARGET AUDIENCE: Our target audience was new and expectant parents. relevant to the category stated above.

We inserted an extra long till slip, that listed the more than 18 years worth of expenses incurred when raising a child, into magazines targeted at new parents. The extra long till slip was an eye-opening example of the necessity of proper financial planning.
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