'Life Tastes Great'
After pitching for and winning the SASKO account,
our first job was to reposition the brand with a national above-the-line TV-led campaign.
With solid strategic thinking and planning, we created a campaign that celebrates bread
as a giver of energy, and enabler of the nation.
Our single-minded proposition: "Life Tastes Great. Enjoy Every Slice."
30" TV Commercial
Creative Director - Lucas van Vuuren
Copywriter - Gerhard Pretorius
Art Director - Steven Tyler
Music - Rob Roy Music
Director - Bruno Bossi
Production Company - Egg Films