Sasko - Life Tastes Great

Sasko bread 30 second TV commercial.

'Life Tastes Great'
30" TVC
After pitching for and winning the SASKO account,
our first job was to reposition the brand with a national above-the-line TV-led campaign.

With solid strategic thinking and planning, we created a campaign that celebrates bread
as a giver of energy, and enabler of the nation.

Our single-minded proposition: "Life Tastes Great. Enjoy Every Slice."
30" TV Commercial
Thank you

Creative Director - Lucas van Vuuren
Copywriter - Gerhard Pretorius
Art Director - Steven Tyler
Music - Rob Roy Music
Director - Bruno Bossi
Production Company - Egg Films
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