Skip #FabulousDressProject

Can a dress keep looking fabulous even if you stain it on purpose? We wanted to put our washing powder to the test in a creative way with what women dread most when it comes to the clothes they love – stains. Fashion designer, Celeste Arendse, and fashion blogger, Aisha Baker, tell us a story of how a washing powder made it possible to design a dress with stains, and keep it fabulous, wash after wash.

CREDITS

Creative Director: Lucas van Vuuren, Jonathan Warncke

Copywriter: Melissa Fontini

Designer: Alwine Nolte

Art Director: Lucas van Vuuren

Director: Gerhard Pretorius

Editor: Mikhail Gany

Photographer: Zaid Joseph

Project Manager: Susan Kompa. Alison Pegg

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