This interactive direct mailer was sent out to the trade as
well as the media, to inform them of the ‘Spier Liquid on Canvas Challenge’. It took the form of a ‘paint set’ complete with a blank canvas, brush and four ‘paint tubes’ which were actually filled with four different varietals of Spier wine. Recipients could use their set to ‘turn wine into art’.
A brochure, also printed on canvas, explains the thinking
behind as well as mechanics of the promotion and introduces the various artists to the trade.
Brochure on the inside. Printed on canvas and industrial staples used for binding.
Box contains 4 colors that are actually wine inside paint tubes, and a paintbrush.